Our owner at College Athlete Advantage, Mike Orchard, and his development team have worked and continue to work tirelessly to provide the best one-stop-shop online platform for the college baseball recruiting process available.

In this post, I’m going to explain the many features the platform provides for our players and their families.

You will learn about:

• The CAA Dashboard

• The College Search Tool

• The Tools section

• The Analytics Report

• The Messages section

• The Communication Log

Here we go!

CAA Dashboard

Here’s a look at our CAA dashboard:

The blue rectangles down the right side of the screen are links to forms for our players to enter the information we need to build their profiles. Here’s an example:

The information we require includes:

• Contact Information (player and parents)

• Academic Information (GPA/ACT/SAT and transcripts)

• Baseball Information (metrics and stats)

• Photos (used to dress up the profiles)

• Videos (skills video and/or game footage)

This information can be updated at any time (metrics updates must be verified and approved by a player’s advisor).

College Search Tool

The “College Search” tool allows players to quickly and easily research ANY college baseball program in the country.

The schools can be filtered in one or more of the following ways:

• Distance from home

• Division (D1/D2/D3/NAIA/JC)

• State

• Region

• Tuition

• Academic Standards

• Size

Once filtered, players can click on individual schools to do research.

The school information overview includes:

• School website link

• Athletic website link

• Enrollment

• Acceptance rate

• Average cost

• Average academic standards

• Head coach information

• Division and conference

Players can create a “favorites list” of colleges for future reference. The “favorites list” is helpful for our advisors as well.

Tools

The “tools” section of our platform includes video tutorials about how to use the platform AND videos and documents with educational information about the recruiting procress.

The material includes:

• Email templates

• How to evaluate a head coach

• Questions to ask college coaches

• Scholarship information

• Video guidelines

• and MUCH more

Analytics Report

We promote our players in seven different ways:

• Company Emails

• Personal Emails

• Advisor Contacts

• CAA Network

• Social Media

• Coaches App

• CAA Website

Using ALL these strategies ensure our players maximize their options for playing in college.

When we send “company emails” through our online platform, we’re able to track how those emails perform (open rates and click-through rates).

Here’s what the analytics page looks like:

This page gives our advisors, players, and parents A LOT of valuable information:

• Profile views

• Video views

• Email open rates

Additionally, players and parents can click on the download arrows next to the email lists to determine exactly which coaches opened the email and clicked on the profile.

Messages

The “messages” hub in our online platform allows players and parents to communicate with their advisor AND with college coaches.

Here’s what the advisor/player/parent area looks like in the hub:

All email replies to our company emails from college coaches will populate into the hub (these messages ALSO go to the player’s personal email address.

The player is able to click “yes,” “no,” or “maybe” to let the advisor know his interest level in any particular school that responded.

Communication Log

The newest feature in our online platform is the “communication log.”

Like in the “messages” hub, email responses from college coaches populate and players can respond in the “communication log.”

Additionally, the communicaiton log allows players to add notes about communication with coaches that occurred outside the system (text messages, phone calls, campus visits, etc.).

Our advisors can also add notes about their communication with college coaches about the player. This allows players and their families to see the work we are doing for them on the back end.

The communication log makes it easy for players, parents, and advisors to track the string of communication they’ve had with college coaches.

If you found this information valuable, please share it with others who may benefit from the information.

Sincerely,

Matt

P.S. If you would like my advisement and guidance through the entire recruiting process, please reply to this email or text 319-883-0242, and let me know you’d like to schedule a free consultation.